I didn't come back East to watch quietly. My goal for 2025 was to get into the rooms where cannabis markets are actually being built—and make sure operational reality gets heard before the blueprints are finalized.

The cannabis industry is full of smart people making preventable mistakes. This 8-question framework reveals how to tell whether a cultivation project will succeed or fail—before a single dollar is spent. From space allocation and build-out budgets to staffing, redundancy, and financial realism, this is the ultimate reality check for serious operators and investors.

How major cannabis companies are selling weed as hemp and leaving customers to face the consequences.

A simple closed valve nearly wiped out thousands of plants. Automation didn’t catch it, but our irrigation monitoring system did. Here’s how to build one that works.