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Resources for you
Case studies, tales from the trenches, lessons from the numbers
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The Hemp Hustle: When "Legal" Cannabis Gets You Arrested
How major cannabis companies are selling weed as hemp and leaving customers to face the consequences.
Max Jackson
2 days ago6 min read
16 views
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When Automation Tries to Kill Your Crop: Why Irrigation Monitoring Matters More Than You Think
A simple closed valve nearly wiped out thousands of plants. Automation didn’t catch it, but our irrigation monitoring system did. Here’s how to build one that works.
Max Jackson
Jun 154 min read
4 views
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From Red Tape to Real Insights
Most cultivators treat METRC as a compliance burden, but what if it could unlock real operational insights? This case study shows how a structured tagging approach transformed our data into heat maps that improved irrigation, yields, and efficiency without major investment.
Max Jackson
Jun 154 min read
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So You Want to Work in Cannabis? Read This First.
Thinking about working in cannabis? This guide breaks down the real challenges, low pay, tech-heavy operations, corporate friction, and how to navigate them with strategy and purpose.
Max Jackson
Jun 155 min read
4 views
0 comments


Strategic Tool Placement: Why Location Matters in Commercial Cannabis Operations
In commercial cannabis, efficiency often breaks down over the small stuff, like tool placement. This article explores how missing scissors, poorly located hoses, and far-flung control panels quietly drain time, money, and morale in cultivation facilities, and what to do about it.
Max Jackson
Jun 43 min read
3 views
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You Don't Die For Weed
Why cannabis cultivation needs real emergency planning. From remote locations to robbery protocols, here's how to protect your team when help is far away.
Max Jackson
May 305 min read
13 views
0 comments


Measure First. What Happens When Cannabis Cultivation Systems Break.
This case study details how a promising cannabis facility collapsed under poor infrastructure planning, failed system integration, and avoidable design flaws. From irrigation math errors to organizational gaps, it offers real-world lessons for operators, consultants, and investors facing similar risks in cultivation.
Max Jackson
Apr 26 min read
89 views
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Ignoring the Roots: Cannabis Industry Leaders, Overlook Cultivation at Your Own Risk
At Benzinga’s NJ cannabis event, a near-empty cultivation panel revealed a harsh truth: the cannabis industry still undervalues the foundation of its own success. This piece explores what was missed, why it matters, and how closing the cultivation knowledge gap is key to better investments, products, and outcomes.
Max Jackson
Mar 55 min read
93 views
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The Calendar Trap: 365/62 ≠5.5
In the world of commercial cannabis cultivation, some of the most expensive mistakes happen long before the first clone takes root. They...
Max Jackson
Jan 73 min read
32 views
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